July 20 2010 | 6:07 pm

Sainsbury’s Arcade

Whilst christmas isn’t at the forefront of everyone’s mind in the middle of summer, Sainsbury’s has been putting together its collection of fine food & drink for this year’s festivities. Unveiled recently at Sainsbury’s HQ, the event took place in a reconstructed parade of quaint little shops inspired by Mayfair’s Burlington Arcade, each shop showcasing ranges within the Christmas collections, from patisserie, through Christmas mainstays like puds, to confectionery. We were commissioned to create graphic communications for the event and press material and we created a series of illustrations (developed by John See) for the seven shops in the arcade, playing with the idea of food and Victorian eccentricity. These were applied to a luxurious foiled blocked paper-wrapped box which contained the press materials for the event. The illustrations, colourways and typography were used to adorn the arcade, conceived by the very talented Blonstein & Associates.