January 19 2010 | 1:05 pm

yoomee can change the world!

Social networking for social change…that’s something you’ll be hearing more and more as entrepreneurs, small and big businesses look at how they can use technology to help people. Advocates of this online social movement, Andymayer.net, asked us to help develop their brand to align their company with these values. We thought, every connection starts small, from two, then it grows and evolves into something big, big enough to make change. At the heart of all those connections are people, and it’s those human connections that have the power and influence to make social change. We developed the name yoomee, their messaging and brand expression, and created an informal, signature style hand drawn marque, reflecting the emphasis of yoomee’s work on people over technology. Now we’re watching to see just how big they can make it…