August 11 2009 | 8:49 am
Ornament und Verbrechen
In 1908 Architect Adolf Loos was so forthright in his modernist opinions that he felt it necessary to write an essay called Ornament und Verbrechen (Ornament and Crime) in which he condemns the use of ornament in any part of art, life or culture. 101 years later we’ve been asked by mima Middlesbrough Institute of Modern Art to design an identity for Ornament is Crime? A summer art fair which takes its cues from Adolf’s original rantings. It’s been a really interesting project for us: giving us a chance to scour some charity shops and jumble sales, fire a gun and work with some pretty talented people along the way…
The project involved us (literally) shooting some ornaments with Tom Jackson to form the imagery for the campaign. Paul needing almost no persuasion to pull the trigger. Also we worked with Me and My Pen to illustrate a decorative logo reading – in German – the title of the original essay.
The event will be at MIMA on September 5th from 12 noon to 5pm. You can find out more about it here. Get yourself down there.