May 30 2012 | 5:38 pm
International Luxury Travel
International Luxury Travel Market (ILTM) is the leading ‘by invitation only’ event for the global luxury travel community and is held annually as three individual events in Cannes, Shanghai and Mexico City. ILTM approached us to create an advertising campaign that focused on luxury experience and reinforced their reputation as leaders in the market. Current trends in luxury travel are now focusing on providing customers with a unique personal travel experience over premium luxury. Rather than show premium destinations or places our solution for the campaign was to create a sculptural composition made from a collection of objects from around the world, creating an emotional and more personal connection to the travel experience. We created three compositions, one for each event using native collectable objects and luxury products from Baccarat, Lalique and Manolo Blahnik . The campaign was shot by Xavier Young and styled by Georgia Lacey. The campaign will be rolled out over 2012/13 across all print and online communications.