Image is everything...
Make-up artist Karen Alder has a great list of clients and collaborators, from Paul Smith to Kylie, plus a new range of organic cosmetics in development. What she didn’t have was an identity and website that lived-up to her stunning portfolio.
It’s not that often that we just get asked to ‘make something look good’… that sounds too easy….
We said no fancy ideas needed, just the eyelash curl flourish on the ‘A’. Typefaces are simple, modern, bold and functional.
Karen wanted a slick online portfolio – she wasn’t interested in SEO, blogs, or download times. With an amazing portfolio of images and videos to work with it was a case of less is more. Take a look...
We had some fun with these – it’s easy to get excited about decent budgets and low production runs. We’re not even sure if Karen likes liquorice allsorts, but that didn’t stop us designing her cards using 1080gsm of gorgeous, chunky black and yellow layered card. The average card uses 300gsm stock – it’s just another opportunity to show how special Karen and her work is.