Way back in 1958, founding partners Bryan Jefferson and Gerry Sheard formalised their partnership and established JSA, setting up the Sheffield office. Back in those days, most of the early work was on smaller commissions, but it wasn't long before the practice started to attract significant projects, such as the Central Electricity Generation Board building and the massive ‘Roxy' building on Pond Street - still iconic landmarks in Sheffield today!
In 1964, they opened a London office. Growing from strength to strength, by the late 60s JSA had become well known as one of the north's most influential practices. By the 70s, the reputation was international, with Bryan Jefferson becoming President of RIBA.
First things first – a new logo. Inspired by Galt Toys locking shapes, architectural plans and the motivation to make a 3-D logo.
Sometimes the idea is right under your nose, sometimes you need to look in the toy cupboard.
We made three models of the logo using aluminum, wood and our favourite – Perspex. Great to play with, photographs really well and they also made great ornaments for the client to keep hold of.
The identity and model photography were applied rigorously to all printed and digital internal communications. We designed some nice presentation folders and CDRs.
We designed and helped the client populate the site. We got Rocket on board to handle the site build, knowing that JSA needed a simple intuitive CMS system with a minimum of training. A big site, with a lot of scope, ripe for development into a core part of their marketing arsenal.
People & Projects
Launching a new identity is sometimes tricky to manage, especially when your practice runs from several offices across the country, so making sure that all staff are on board is vital. We designed these simple presentation packs with nice little Perspex models for 120 staff across all five offices. We also produced and delivered a digital presentation to showcase the new identity.
We designed the invites, exhibition and guest gifts for the launch event which brought an unexpectedly high number of clients, staff and press together to celebrate JSA's 50th, the opening of their new office and new brand identity.
The invites didn't reveal the new identity but guests were encouraged to use them to build a giant model at the event.